ADSENSE BID TYPE: CPC, BPS, CPE AND ACTIVE VIEW

Know the AdSense Bid Types: CPC, BPS, Active View, CPE -  If you run Google ads on your site, you can find lots of valuable information about visitors in your AdSense account. 

One of them will be a lot of money that you have obtained different types of offers. This information will help you to decide to place a particular ad.

TYPES OF BID ADSENSE: CPC, BPS, CPE AND ACTIVE VIEW

 to decide to place a particular ad TYPE BID ADSENSE: CPC, BPS, CPE AND ACTIVE VIEW
Know the AdSense Bid Types
types of offers that may be: 
  • CPC (cost per click), 
  • CPM (cost per 1000 impressions), 
  • Active View (cost per 1000 viewable impressions), 
  • CPE (cost per engagement). 


But this is an offer? And where did this happen?

Advertisers use Google AdWords to display advertisements to your website. They take part in ad auctions that determine AdWords that advertisements will appear in the framework of certain ad placements.

Cost per click (CPC)

Cost per click (CPC), or from the perspective of the publisher, revenue per click (RPC), is the first type of offer. 

During CPC bidding, advertisers state the maximum price they are willing to pay to click on their ads. Publishers will get money, only when visitors click on ads.

Advertisers use CPC bidding when their goal is to bring visitors to their website. CPC depends on advertisers and many of them are willing to pay for advertising. 

As a general rule, they will be willing to pay more for products and services that are more expensive.

As for publishers and you see that many of you have obtained this type of offer by selecting the "Click" tab in your AdSense account Performance reports. This will automatically set the Bid type filter for the CPC bid and apply it to your visitor's data.

Cost per 1,000 impressions (CPM)

With this type of offer, advertisers state the maximum price for 1000 impressions. Contrary to the types of CPC visitors, the offer does not have to click on an ad for you to get money. 

This is enough that ads are technically loaded by visitors. "Technically loaded" is that the ad content is fully loaded on your site. 

This is not required that the ads are really in place at this time in the browser window. 

Advertisers use BPS bidding when their goal is to get their name or logo in front of many people.

In your Performance report you can see how many sites you have obtained by offering types if you select the "Views" tab, which automatically sets the Bid type to filter for CPM Bids.

Active View CPM

The latest type of offer in AdSense is the Active CPM view. The active display is the percentage of viewable impressions. If the advertiser chooses the type of offer they will pay only for viewable impressions. It is considered and not seen if it meets two conditions:


- at least 50% of advertisements appear in the visitor's browser window 

- The advertisement lasted for more than 1 second. 

To see how many you get, you must choose the Views Active tab, which automatically sets the Bid type to filter to the Active View BPS.

Cost per engagement (CPE)

The involvement of certain actions must be taken by visitors and by advertisers. With this type of offer advertisers only pay for visitors interacting with their advertisements in a certain way. Examples for interactions are: 

  • hovering at the time to advertise some time in order to expand them 
  • take a poll 
  • take a tour of the product 
  • start video ads 
  • email sign-up. 


If you see that you have obtained a lot of types of offers you must select the "Engagement" tab in your Performance report, which will automatically set your Bid type to filter for CPE bids.

Which type of offer gets the most?

At present, CPC bid types are the ones most used and because they generate the most money. As a comparison, other types of offers get a significant amount. 

From this amount, BPS is the second of the profits followed by Active View and CPE. However, because Active View is an offer that is fairly new type of earning potential may increase in the near future.

This observation is based on our website. What is your experience? Does your website behave in the same way or not? Did you find this article useful?

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